Gateway Drug to Empathy

Nice writeup from NiemanLab about how we’re incorporating “guerrilla” user testing into our work at ProPublica.

I’m a huge, huge fan of lightweight UX research. Especially in newsrooms, where any form of user research is still a lot less common than in the average tech startup or product shop.

The less intimidating and cheaper research is to get into, the more likely people will actually do it. And that’s what really matters. (No less than Karen McGrane says words to that effect in the intro, so I’m in good company here.)

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